Is the Mia Bella Candle Business a Fraud? My Evaluate

In my quest for the “best” home business I identified myself investigating the Mia Bella Candle Business provided by the Scent-Sations corporation. There had been a several aspects that I experienced to study prior to even contemplating this prospect. I personally experimented with various “business opportunities” dishing out fairly a bit of cash in some conditions and in the conclude numerous of these so-named opportunities turned into full nightmares. So, I have paid my dues and uncovered the skills that a legitimate function at home business prospect will have to have to be deemed legit.

I requested myself these thoughts: Are the Scent-Sations’ management and financials sound? Would the corporation pay back me? Is the merchandise unique, consumable and economical? Would I get the help and coaching necessary? Is the prospect economical and lucrative?

After undertaking my because of diligence, I identified the subsequent facts about the Mia Bella Candle Business:

Corporation Balance:

In 2002 a pair of network entrepreneurs joined forces with the brands of Mia Bella candles to begin Scent-Sations’ productive enterprise.

The Scent-Sations management is comprised of Robert Scocozzo, CEO who was a productive franchisee and small business proprietor for about 15 several years prior to his tenure in network marketing. With 20 several years as a entire time network marketer, Mr. Scocozzo introduced know-how of business to Scent-Sations, Inc. You can see Mr. Scocozzo speaking about the the Scent-Sations corporation on CNN Money.

Charlie Umphred, VP has 20 several years as a entire time network marketing qualified. He was acknowledged by an independent supply as one particular of the leading 25 trainers in Community Marketing. Mr. Umphred’s major part is to regulate the relationships with the company’s numerous distributors and typically answers emails and calls from distributors in much less than 24 hrs.

Carmen Milazzo, the developer of Mia Bella’s Normal Wax Candle has about a ten years of working experience functioning a candle production facility. Carmen and his wife Lynn oversee the production portion of the corporation.

Scent-sations and Mia Bella Connoisseur Candles started in 2002 when Mr. Scocozzo structured a fundraiser selling scented candles for his son’s youth basketball staff. When the Milazzos sent the candles, Carmen pointed out that he experienced designed a new model of candles that are manufactured with natural wax choices. His candles produced no black soot and had been toxin free as opposed to the paraffin candles that are on the market.

Milazzo knew that Scocozzo experienced been a direct marketer and requested for assistance on how greatest to offer the new variety of candles. Scocozzo was so excited at the probable that he and Umphred, by now business companions, signed Milazzo to an exceptional agreement that led to an equal a few-way partnership. “I understood nobody was undertaking anything at all” with non-paraffin candles, Scocozzo said.

Not only is the management staff leading notch but the company’s financials are just as sound. Scent-Sations, Inc. has been in business because 2002. The corporation has professional a 40% development for each yr and concluded its sixth yr in business with about $seventeen million in product sales. The corporation is credit card debt-free, financially seem, and has hardly ever missed having to pay out a solitary commission check.

Scent-Sations, Inc. is accredited by the Better Business Bureau and is accredited as conference the BBB On the web criteria. The corporation also supports the Make a Would like Foundation, The Children’s Wonder Community and the American Troops.

Products and solutions:

Scent-Sations flagship merchandise is their Mia Bella Connoisseur Candle. Their unique candle is manufactured with a proprietary blend of earth-helpful natural waxes that are wholly non-toxic and if spilled can be cleaned up with heat h2o. The wicks contain no direct or zinc and are manufactured of a hundred% cotton. The combination of natural waxes and cotton wicks generate a substantially healthier merchandise that can even be savored by folks with allergies. Not only are the Mia Bella candles healthier, but they are triple scented with about a hundred legitimate to everyday living fragrances.

Scent-Sations is now a multi-merchandise corporation — obtaining lately launched a line of bath and entire body solutions. The Bella Bar is a soap choice manufactured with soy proteins and other natural elements. The corporation also offers the Bella Balm and the Foaming Hand Lotion.

Support and Instruction:

Support, coaching and means are necessary in any productive business prospect. Some of the free means that the Mia Bella Candle Business provide are one particular on one particular coaching, dwell and recorded coaching calls and endless coaching guides positioned in the huge on-line library. A distributor has free access to illustrations of advertising as a result of direct mail, flyers, word of mouth, newspapers and the net. The corporation offers step-by-step coaching on retail product sales, fundraising, crafts and staff building. There are also local, regional and countrywide seminars alongside with a nationwide firm of productive associates to get hold of with thoughts. The Mia Bella Candle Business also offers marketing materials that can obtained as a result of the company’s website, but these materials are not essential to be productive.


The Mia Bella Candle Business provided by Scent-Sations has an economical startup price of only $39.95 additionally delivery which will allow a distributor to start out selling the solutions straight away. For this very low startup price a distributor gets (1) 16 oz. Orange and Sweet Chili Pepper Connoisseur Candle, (six) Scorching Apple Pie Votives, (1) Bella Normal Cleaning soap Bar, (1) Foaming Hand Wash and a corporation website with an on-line retail retail outlet. To qualify as a distributor a human being has to be a Candle of the Month member. The new candle of the thirty day period is delivered to the distributor alongside with a Bella Bar. Currently being a Candle of the Month member will allow a distributor to buy solutions at wholesale. There is no obligation and the distributor can cancel at any time.

Candles are a $4 billion greenback market and the market is nevertheless increasing. Scented candles are burned in 80% or much more of the US homes. Candles are highly consumable and are obtained about and about once more by the same buyer building for terrific repeat product sales.

The Mia Bella Candle Business’ income margin is outstanding. The corporation offers a hundred% markup on its solutions which is unheard of in most of direct product sales organizations and in network marketing.

A distributor has the prospect and the preference to gain an money as a result of a few unique avenues.


Retailing the Mia Bella solutions can start out from working day one particular. The Mia Bella Candle Business prides by itself on the simple “Smell and Provide” approach which basically suggests that by placing a candle less than a potential clients nose the candle will be sold. Retailing arrives in numerous forms this sort of as doorway to doorway, dwelling parties, retail stores, craft fairs, expos, gift baskets, employee presents, and even retailing in stores. What tends to make the Mia Bella Candle Business so unique is that the corporation doesn’t have to have its distributors to perform dwelling parties and there are no quotas to satisfy.


With hundreds of organizations on the lookout to elevate cash for their certain trigger, Scent-Sations decided to use this to their advantage. Distributors are taught how to perform fundraisers and have the prospect to gain $five-$six for each candle sold even though assisting many others elevate cash.


By basically sharing the Mia Bella Candle Business prospect with many others, a distributor can gain a commission thirty day period following thirty day period on their product sales and the product sales of folks they assist get started out in this business. There are numerous strategies distributors use to tell many others about this prospect, this sort of as the net and as a result of advertisements. Scent-Sations doesn’t have to have any of their distributors to recruit many others. Teambuilding is simply an additional avenue to gain an money and an additional way for the corporation to advertise. Scent-Sations has lately additional a car reward ($300-$a thousand every month) to those people that get to the Director’s amount and past.


Is the Mia Bella Candle Business provided by Scent-Sations a rip-off? It has been my working experience that the Mia Bella Candle Business is not a rip-off. From its sound business foundation, unique solutions and outstanding help method it qualifies as a terrific prospect for anyone on the lookout to start out an on-line or offline business. It’s strange for a corporation to provide this sort of a very low start out up price with so numerous advantages, even though not obtaining any quotas to satisfy. Regardless of whether you are on the lookout to say dwelling with your youngsters, make more cash to assist pay back the bills or to get money independence the Mia Bella Candle Business offers an extraordinary prospect. As with any function at home business prospect, you should do your have investigation.