Sapna Gupta, Founder & Operator of Sapna Jewels has innovated a business model that merges aged planet craftsmanship with chopping edge networking.
‘Sapna Jewels’ is a Mumbai, India centered agency that specializes in “made to order” designer diamond jewelry at affordable costs. When Sapna was on the lookout to expand her business she initially assumed about employing all the traditional strategies of marketing these types of as sending out mailers, having section in jewelry exhibitions and hoping for positive term of mouth references.
Getting laptop or computer savvy and a section of the social networking phenomenon sweeping the planet, Fb, this 29 year aged entrepreneur determined to leverage this platform to her gain. She set up a Fb ‘group’ for her firm and then employing Facebook’s crafted in advertising mechanism, produced a collection of adverts aimed at gals in her key marketplaces of India, Pakistan and the Center East.
The adverts have been an quick hit and in the first 2 months the membership on her group experienced swollen to practically 800 gals. Performing gals, bollywood starlets, company large fliers, and social butterflies have been all signing up. From the first month alone she experienced orders coming in from across the subcontinent, neighbouring Pakistan and the Center East.
Of course her fantastic jewelry helped. But this youthful girl experienced still left nothing to chance. She experienced now set up a crisp internet site together with, giving information and facts about her providers and experienced all her catalogues on the internet, completely ready to be downloaded.
States Gupta, “The gals who are signing up for my group appreciate the fact that they can accessibility my catalogues correct from the comfort of their Pc. They can then examine design and style variations via e mail or phone phone calls and make payments via credit cards and on the internet lender transfers”.
Without a doubt, her savvy marketing is gradually but surely serving to transform the way gals across Asia are picking out to pick and buy their diamond jewelry. Before, they would have to set aside time to search via nearby outlets and jewellers in crowded by lanes, haggle more than pricing and however not walk away self-assured of getting bagged a superior deal.
“When future clientele watch our on the internet catalogues, all they have to do is deliver in the product or service codes of the layouts of their alternative and in one business day they get a specific separation plainly indicating the producing rates, gold rates, diamond & other assorted rates.”, states Gupta.
Sapna Gupta recognized that the gals of right now want greater provider, far more alternative, advantage to store on their have time and previously mentioned all honesty. Sapna Jewels with its innovative and clear procedure is attempting to provide a far more pleasurable, and genuine buying experience to its clientele.